STRATEGY

Discovery

• We believe that Business leads Brand and therefore follow a considered diligent process to ensure we consult thoroughly to understand industry, market, and business or organisational needs first before we advise
• Conducting Stakeholder Workshops, Surveys, and Industry Immersions
• Auditing Marketing and Communication Strategies, Analytics, Systems, Assets, Tools, and Platforms

Research to derive insights

• Consumer Behaviour
  Market Trends
• Competitor Research & Analysis
• Best-in-class Case Studies

Brand Development

• Defining Brand Identity
• Positioning & Characteristics
• Brand Architecture

Media Strategy

• Digital & Traditional, Paid, Assets, Earned, Shared (In-House Media-Revenue Development), Channel Management, B2B/B2C/P2P

Campaign Strategy

• Brand Launch, Brand Awareness, Sales, Promotions, Internal and External Stakeholder Engagement, CSI, CRM
• Communication strategy – TTL/BTL/ATL
• Marketing Plan Development

CREATIVE

Concept

• Launch Campaigns, TTL 360 Campaign Execution, Digital Creative Concept Application, Social Media & Content Creation, B2B Marketing Solutions, CSI Projects, Internal/ Culture Building Campaigns

Copy

• Traditional Marketing, Native Advertising, Creative Storytelling, Web Content, SEO-specific, Advertorial, Public Relations, Press Releases, Annual Reports, Ghostwriting, Newsletters, Thought Leadership, Proofreading, Editing

Design and Execution

• Brand & Corporate Identity Design, Logo Development, Online & Traditional Content Creation, Graphic Design, Photography, Videography & Motion Graphics, Animation 4D, Voice Recording, Print & Advertising Collateral, Online Influencers, Native In-Feed Ads

DIGITAL

Website Development

• Responsive Desktop and Mobile Web, Design and UX, Full Stack Development, Hosting, Maintenance, Visitor Journey Tracking

E-commerce Development

• User Interface Design (Web, Mobile, App)
• Tracking and CRM

Email Marketing

Mobile Marketing (WhatsApp, SMS/ MMS/ PCM, Automated Calls)

Influencer/ Ambassador Management

App Development

• Web App Development

Search Engine Optimisation

Social Media Marketing

• Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube
• Community Management
• hoola PASS© (Adaptive Paid Advertising Social Strategy
  To Ensure Optimal PPC)
• Reporting & Optimizations

Google Advertising Services

• Search Ads
• Display Ads
• Shop Ads
• Video Ads (YouTube)
• App Ads

Online Research

• Brand Followers, Competitors, Demographics, User Interests,
  Geographic, Technology, Benchmarking, Traffic Sources,
  Search Console, Social Media, Behavior, Conversion Analysis
• Native and Tactical Advertising

Analytics & Reporting

Campaign Analytics & Reporting

• Google/Social/Listening Tools, Social Equivalent Advertising Value, YOY Conversion Measurement, Tracking Leads, ROI Reporting and Optimizations

BRAND CONSULTANCY

• Brand management
• Marketing management
• Business management
• Campaign management
• Project management
• Production management